The countdown continues... And at #11 on our list of favorite posts of 2014, we check in with Titleist Brand Ambassador Adam Scott for a little advice on how to hit longer drives.

Check out the original post from March 14, 2014 below.


Tips From the Tour: Adam Scott on Longer Drives

Seeing a tee shot launch perfectly into the sky and soar down the fairway is something that all golfers love to see - especially if they're admiring their own drive. And if you can squeeze out a few more yards off the tee, well, we're guessing that would just about always be a welcome bonus.

So how do we make this happen? Titleist Brand Ambassador Adam Scott recently checked in with Team Titleist to share a few keys on how to add a little extra distance off the tee. 

Key #1: Tee the ball slightly higher than usual. This simple adjustment produces a higher launch angle and less spin, a great combination for soaring drives.

Key #2: Focus on a full finish. This key will keep you in balance and give you a much better chance of making contact with the sweetspot of the driver.

So remember... a balanced swing combined with solid, center-of-the-face contact is going to give you better distance potential than swinging out of your shoes.

Give these keys a try and you'll be on your way to achieving power through control. Here’s to going long!

#TeamTitleist

At #12 on our list of the top moments of 2014 is the story of Titleist Pro V1 Loyalist Mo Martin and her victory at the Ricoh Women's British Open.

Check out the original post from July 14, 2014. 


Pro V1 Loyalist Mo Martin Wins First Major at Ricoh Women's British Open

After waiting and watching the final groups come in for more than hour at the RICOH Women’s British Open, Titleist Pro V1 loyalist Mo Martin was finally able to let her accomplishment start to sink in as the newly crowned champion sat down for the post round interview.

“This is just unbelievable. It’s literally a dream come true.”

It was certainly a day to remember for Martin as she battled the windy conditions at Royal Birkdale to earn her first career LPGA victory and major title.

Martin was the only player to finish the tournament under par and she capped off her final round with a dramatic eagle on the 18th hole to take the clubhouse lead with a 1-under-par 287 total.

Faced with a long approach shot and a howling wind, Martin sent her Pro V1 golf ball soaring toward the green and watched as the shot of the day unfolded.

“The wind was coming pretty strong, so I aimed it very far left and hit it full. Held it up a little bit against the wind and when it was rolling on the ground I said sit and then I said go. It looked perfect, so I didn’t have anything more to say and then it hit the pin,” recounted Martin.

She then rolled in a six-foot eagle putt that proved to be the difference maker as her name remained atop the leaderboard.

Congratulations, Mo!

#TeamTitleist

Our countdown continues as we look back at our 14 favorite moments from 2014. 

Next on the list, we revisit the Titleist 915 Driver Tour launch documentary. Check out the original post from October 21, 2014 below...


Behind the Scenes of the New Titleist 915 Driver Tour Launch

The development path for the new Titleist 915 family of metals started in Carlsbad, Ca. where our team of golf club experts spent countless hours, days and months conceptualizing, prototyping and refining new ways to deliver distance without compromise for all serious golfers.

And before any Titleist golf club is introduced to the market, it has to pass a critical checkpoint – the player validation process on the PGA Tour.

“If you want to make the best product in the world, you’ve got to prove yourself with the best players in the world,” said Chris McGinley, vice president of Titleist golf club marketing.

Earlier this year we hopped on the Titleist Tour Support Van to join the team as they made the final drive to Congressional Country Club for the start of the new 915D2 and 915D3 tour seeding and player validation process. As the initial excitement for this introduction continued to build from a whisper to a roar on tour, we knew we had to go along for the ride.

Now we’re bringing this experience to you with this insider’s view of the tour launch.

Enjoy!

Titleist Brand Ambassador Greg Chalmers won the Australian PGA Championship, outlasting fellow Titleist Brand Ambassadors Adam Scott and Wade Ormsby in a 7-hole playoff. Chalmers rallied to reach the playoff after carding eight birdies during his final round 8-under-par 64, a tournament low.

The victory is especially sweet for the Perth, Australia native. With his win, Chalmers also sealed the PGA Tour of Australasia Order of Merit earning him starts in the World Golf Championship – Cadillac Championship, Nedbank Golf Challenge and The Open Championship.

"Just phenomenal... I'm really excited and thrilled. It's a great way to end the year," said Chalmers.

Congratulations on your fantastic play, Greg!

WEEKEND HIGHLIGHTS FROM THE WORLDWIDE PROFESSIONAL TOURS:

 On the Asian Tour, Titleist Pro V1x loyalist Lee Westwood fired a final round 5-under-par 67 to capture the Thailand Golf Championship by one shot. The win marks Westwood's 14th career Asian Tour title and his 42nd worldwide.


TITLEIST BY THE NUMBERS:

With another two wins this week, Titleist’s year-to-date victory count advances to 172. That's more than three times the nearest competitor with 47 and more than all competitors combined.

In total, 23,456 players have teed up Titleist golf balls in competition on the 2014 worldwide professional tours, more than six times the nearest competitor with 4,067 and more than all competitors combined.

THE TITLEIST LEADERBOARD  |  WEEK ENDING December 14th, 2014

TourEventTitleist Golf Ball PlayersNearest Competitor
European Tour Alfred Dunhill Championship 108 20
Australasia Tour Australian PGA Championship 124 17
Asian Tour Thailand Golf Championship 79 20

We're in the homestretch of 2014 and it's been another great year for us here at Team Titleist. But before we turn the page and start the 2015 journey, we wanted to take another look at some of our favorite moments from the past year.

So let's start the countdown and check out our favorite 14 highlights of 2014.

First up, we revisit the launch of the new NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls. Check out the original post from January 22, 2014 below...


Titleist Advances Performance in 2014 with New NXT Tour, NXT Tour S, Velocity and DT Solo Golf Balls

 Performance Engineered Models Now Available in Golf Shops Worldwide

Singapore (Jan. 22, 2014) – Titleist, the #1 ball in golf, delivers even better performance and feel in its new 2014 NXT Tour, NXT Tour S, Velocity and DT Solo golf balls through innovative core, cover and aerodynamic technologies.

Every Titleist golf ball, including the industry-leading Pro V1 and Pro V1x, is precision engineered by Titleist Golf Ball R&D associates and manufactured in the company’s world-class owned and operated facilities to provide a meaningful performance and preference option. The new 2014 models offer the same renowned quality and consistency that have become synonymous with any golf ball stamped “Titleist.”

New NXT Tour and softer-feeling NXT Tour S provide exceptional distance and commanding short game scoring performance, exceeded only by Pro V1 and Pro V1x. Both new models have been improved with a reengineered softer compression core and cover so golfers will experience even softer feel.

Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for powerful distance. A new, spherically tiled 328 tetrahedral dimple design delivers a more penetrating trajectory with a shallower angle of descent for even more roll. The result is even more explosive distance on all full swing shots.

New DT Solo has been redesigned to provide the best combination of soft feel and distance in a DT yet. With its super soft compression core and soft ionomer cover, the 2014 model features a new spherically tiled 376 tetrahedral dimple pattern that contributes to even longer driver and iron distance while retaining the distinctly soft feel and consistency that DT players have come to love and trust.

“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, Senior Vice President of Titleist Golf Ball R&D. “We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game. All of this information feeds the product development process and allows us to focus our design efforts and ultimately our prototype testing in ways that will enhance performance for these golfers.”

More than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation. Player feedback was then gathered through Team Titleist and shared with Titleist R&D.

All new models are available in golf shops beginning today, January 22, 2014.


 2014 NXT Tour
Engineered for high performance, the 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology that delivers low driver and long iron spin for exceptionally long distance and scoring performance. It features a new proprietary softer compression dual core and a softer, thin Fusablend cover. The result is a softer, truer feel on all shots while maintaining its exceptional distance and excellent short game control on shots into and around the green that is only exceeded by Pro V1 and Pro V1x. NXT Tour retains its spherically tiled 302 octahedral dimple design that produces a piercing and stable ball flight for consistent distance and trajectory control.

Player Benefits 
• Exceptional distance
• Consistent flight
• Commanding short game spin and control
• Softer feel on all shots
• Excellent durability

Multi-component technology
• Proprietary softer compression dual core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design

(MSRP: SG$62.50/Dozen; RM140/Dozen)


 2014 NXT Tour S
The new Titleist NXT Tour S golf ball is designed for players seeking NXT Tour performance – outstanding distance, consistent flight and commanding short game control – with an even softer compression feel. The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots. (New NXT Tour S is even softer than the prior generation model as well as its 2014 NXT Tour counterpart.) NXT Tour S also retains its spherically tiled 302 octahedral dimple design for a piercing and stable flight.

NXT Tour S is available in both white and high optic yellow colors.

Player Benefits
• Outstanding distance
• Consistent flight
• Commanding short game spin and control
• Even softer feel on all shots
• Excellent durability

Advanced technology
• Reengineered softer compression, highly resilient core
• Softer, thin Fusablend cover
• Spherically tiled 302 octahedral dimple design

(MSRP: SG$62.50/Dozen; RM140/Dozen)


 2014 Velocity
The 2014 Titleist Velocity is powered for even more distance as the result of innovative design technology. New Velocity utilizes a reformulated, exclusive LSX core that produces a very fast ball speed, giving golfers explosive power off the tee and shorter approach shots into the green. A new, spherically tiled 328 tetrahedral dimple design with 7 different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage. It delivers a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout. A softer compression core also provides a more playable feel in the short game.

Velocity is available in single (#1, 2, 3, 4) and double-digit (#00, 11, 22, 33) play numbers.

Player Benefits
• More explosive distance on all shots
• Deep downrange peak trajectory and shallower angle of descent for more roll 
• More playable feel in the short game
• Tighter, more consistent ball flight

Advanced technology
• Reformulated, proprietary LSX core 
• NAZ2 cover formulation 
• New spherically tiled 328 tetrahedral dimple design

(MSRP: SG$50/Dozen; RM120/Dozen)


 2014 DT SoLo
The new Titleist DT SoLo golf balls have been redesigned to provide even longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality that are the DT standard. 2014 DT Solo retains its super soft compression, fast core and soft ionomer cover. A new spherically tiled 376 tetrahedral dimple design, with a more uniform surface coverage, delivers a tighter, more consistent flight for even longer driver and iron distance. The combination of the super soft core and soft cover blend gives golfers a distinctly soft feel with responsive short game performance.

New DT Solo is available in both white and optic yellow colors.

Player Benefits
• Distinctly soft compression feel
• Longer distance with driver and irons 
• Responsive short game performance 
• Trusted quality and consistency

Advanced technology
• Super soft compression, fast core 
• Soft ionomer cover blend 
• New spherically tiled 376 tetrahedral dimple design

(MSRP: SG$37.50/Dozen; RM95/Dozen)

ON THE WEB: www.titleist.com.sg

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