Here's the 54•08.

SM4 groove technology. Seventeen scorelines, tighter spacing, re-engineered up to the limit of the new USGA groove rule.

Titleist Brand Ambassador Bill Haas begins his range session.

Bill carries Titleist CB 2-9 irons.

Remember Bill's water shot at the 2011 Tour Championship? That's the club, a Vokey Design Spin Milled 60•E.

Say hello to Titleist Brand Ambassador Rafael Cabrera-Bello, recent winner of the Omega Dubai Desert Classic.

What's in Rafael's bag? Titleist 910D3 8.5º drive, 910Fd 13.5º and 910F 17º fairway metals...

MB (712 Series) irons...

Titleist Brand Ambassador Ben Crane gets to work with his Titleist 910D2 7.5º driver.

See you again soon!