Pro V1x loyalist and world #3 Lee Westwood strides purposefully down the fairway during a practice round

And then Titleist ambassador Stricker checks out some yardages with the 913 driver firmly in the bag

Steve Stricker sorts out his best options for a prototype Titleist 913 driver after cracking the face of his Titleist 909D3 in practice

Titleist staffer Rafa Cabrera-Bello rips some drives with his prototype Titleist 913 driver

Adam makes sure he's able to cope if he goes into any of those 205 bunkers

And here's Adam's commemorative Scotty Cameron Open Championship 2012 headcover

And Titleist ambassador Thomas Levet has swapped his clubs for a microphone this week (only temporarily)!

Titleist ambassador George Coetzee familiarises himself with Lytham's greens

Pro V1 loyalist and Irish Open 2012 winner Jamie Donaldson waits to tee off

Titleist ambassadors Kyle Stanley and Zach Johnson get to grips with the course